Premium, Tasty, or Healthy? Why not them all...

A hand holding a container of Herbal Ape Greens + Electrolytes powder, with green powder dramatically bursting into the air. The scene is set indoors near a window with plants and trees visible in the background.

Our Purpose

Herbal Ape was created through extreme deliberation, to fuel every driven soul with superior, delicious health—delivering incredible flavor and true power with no compromises for an ultimate edge.

Two men posing playfully on a carpeted staircase inside a home. One is crouching on a step with his hand on his chin, wearing a white shirt and flip-flops. The other is smiling with arms crossed, leaning back on a lower step, wearing a gray shirt, black shorts, and white socks.

Our Story

Every morning, Marshall would turn his kitchen into a science lab—pulling out 25+ ingredients to blend the “perfect” smoothie. Brian, skeptical but willing, got dragged into the madness. Three days in, he was gagging on kale and spinach. Right then, we knew there had to be a better way. So we ditched the leafy torture and created Herbal Ape: a killer, no-BS greens with flavor that tastes like a cheat meal, delivering a complex formulation with true results.

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April, 2024

Back when our biggest priority was figuring out our LLC name LOL!! At this point, we wanted to engineer coffee, create energy drinks, create nootropics, shoot and host a podcast, and also run a marketing media - while also still going to school ... thankfully we chose none of those.

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December, 2024

After interacting with numerous manufacturers and receiving samples, we landed on the one that best met our core values. Plus the sample was crazy good ... I mean crazy, crazy good!!

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January, 2025

The clothing designs came in. It felt like one of the first ideas to fully come to fruition since starting Herbal Ape. We second questioned if clothes shouldn't be our main objective after seeing how good these turned out!

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February, 2025

We visited with our manufacturer outside of Austin, Texas to learn more about their operations and prepare for our first production round.

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March, 2025

Launch Month!!! After hundreds of late nights and early mornings, we were finally able to take our vision live. We’re excited to serve you and can’t wait to see you dominate with us!

Meet the Founders

MARSHALLS PHOTOS

Marshall Eaton

Training for an Ironman 70.3 and the unstoppable force behind Herbal Ape™, Marshall is the embodiment of the relentless pursuit of greatness. Equal parts Tony Stark and Rocky Balboa, he brings a business-savvy edge with the determination to outwork anyone in the room.

A person wearing glasses and a hoodie taking a relaxed selfie at a desk. Behind them is a computer monitor displaying code or text in a development environment, along with a keyboard, mouse, and LEGO vehicle on a shelf in the background.

Marshall Eaton

I always find my self sitting in random places when I'm thinking ... kind of like one of those cliff hanging mountain goats.

A man lounging on a kitchen counter with one hand supporting him and his legs stretched out. He is wearing a white t-shirt, green sweatpants, and white socks. The kitchen features wooden cabinets, a decorative range hood, and granite countertops. A bowl of bananas and a laptop screen are partially visible in the foreground.

Marshall Eaton

Yes - my head is so big, I had the privilege of buying one of the most expensive helmets on the market because it was the ONLY one that fit.

A person wearing a gray KASK bicycle helmet and glasses takes a selfie near the edge of a sidewalk. Behind them is a blue Cannondale road bike with yellow handlebar tape, resting against a curb in a dry, landscaped area with bare shrubs and a dirt patch.

Marshall Eaton

Nothing like a swim to clear my mind—except for the constant fear that some ancient sea creature has made its way into the deep end.

A man with swim goggles resting on his forehead takes a selfie while standing in an outdoor swimming pool. The pool has lane dividers and leads toward a clubhouse building in the background, surrounded by trees. The expression on his face suggests he is catching his breath after a swim.

BRIANS PHOTOS

Brian Hill

Bodybuilding enthusiast and the creative engine of Herbal Ape™, Brian is like a 5'8" Henry Cavill with a creative streak and an unstoppable drive. A wannabe musician with boundless creativity, his dedication to Herbal Ape™ is proof that dynamite truly comes in small packages.

A man sitting in a white office chair holding a drink tumbler in a workspace. He is wearing a navy hoodie with a colorful patch. Behind him are soundproofing foam panels, and in front of him is a desk with a computer monitor, keyboard, headphones, keys, and various office supplies.

Brian Hill

Uncle Brian being held hostage.

A smiling man seated on a white folding chair with three young children playfully tying ropes around his arms. The scene takes place in a home gym or playroom with exercise equipment, a small basketball hoop, and toys visible in the background.

Brian Hill

Halloween dressing up as Nacho Libre and I was the Nun.

Two people posing together in costumes at a party. The woman on the left is dressed in a red cape and holding a blue cartoon-themed bag, smiling at the camera. The man on the right is dressed in a black nun costume with a white headband and holding a wooden cross, with a playful expression.

Brian Hill

I used to make music a lot back when I thought I was good at singing.

A young man sitting on a stool and smiling while holding an acoustic guitar. He is wearing a black and white checkered flannel shirt and jeans. The scene is lit with vibrant pink and blue lighting, creating a colorful, artistic atmosphere.